In our modern interconnected world, most of us have already transitioned into an always-online state of mind where the Internet has become a ubiquitous and integral part of almost every aspect of our lives. The Internet influences everything we do, say and think in some capactity and this is also true for how we choose to spend our money. This is why virtually every company now has a social media prescence – be it through Facebook, Twitter, LinkedIn, Instagram, TikTok or all of the above.

Why is social media marketing important? You want to be where your customers are and almost  4 billion people worldwide are on some kind of social media today. If you choose not to target new and recurring customers on social media, you are letting your competition take the upper hand against you. You are also letting your customers know that you either don’t want to stay in touch with them or that you are no longer relevant.

For all of these reasons, it is vital for a modern company to have a good SMM strategy readily available. If you are not making your voice heard, your customers won’t find their way to you. At the GLG Group we have narrowed down the benefits of social media marketing into three major categories:

1. Better lead generation and increased sales.

There is no better marketing channel than social media when it comes to generating quality leads. With social media platforms you are now able to reach potential new customers with ease thanks to a mixture of paid and organic marketing tactics. Some companies can reach outstanding results through lead generation, while lead generation is the bread and butter for some businesses. One example being our former clients in the online casino market.

For example, if a potential customer in Sweden searches for ” nätcasino utan konto ” a lead generator or operator in the online casino industry might pay for advertisements and retargeting campaigns written in the Swedish language, targeted towards that specific customer through Facebook, YouTube and/or Instagram. Meanwhile a British lead looking for similar information might get a completely different advertisement in their feed relating to online casinos with instant deposit. Social media makes more accurate and relevant leads possible.

2. SMM increases brand loyalty and awareness.

With a good social media marketing strategy it is now easier than ever for established customers and new potential leads to get in touch with you. Your brand is now more or less a person just like everyone else on social media. Customers and new leads are able to contact you directly in a way that wasn’t possible before. Also, useful tools such as Hashtags can be utilized to reach completely new audiences without having to do all the heavy lifting yourself. Just find good keywords and use them as hashtags in your posts and you can eventually find a massive influx of new customers to your brand and increase brand recognition.

Social media also gives you a perfect chance to engage with your market and individual customers in a revolutionizing way. If you are able to show your customer that you are available, willing to help and go the extra mile for them, you will increase brand loyalty and prolong relationships with your customers who might otherwise go to a competitor. This is of course not an overnight matter, but will instead take consistent work to pull off.

3. SMM will give you unique customer insights. 

For many companies, especially young and inexperienced ones, it can be difficult to know where to start in their marketing efforts. Should you pay for advertisements or stick to the organic route? Sure, it’s cheaper on the short term, but will take a lot of hard work before it pays off. But what if your paid advertisement falls on deaf ears?

Luckily, search engine marketing holds the secrets to your customers’ desires. If you are able to identify your target audience clearly, social media can help you tap into your customers’ likes and dislikes as well as how they perceive your brand and product at any given moment. Before social media, this was much more of a guessing game unless you had the time and money to conduct long and arduous customer surveys. Today, you can easily collect endless amount of data relating to your customers and listen in on their conversations about your brand. If you are to successfully adapt to your newfound insights, you should not be afraid of criticism. Don’t forget, the customer is always right!

SMM is the future of marketing

This list is fairly short, so we are in no way saying that this is all there is to social media marketing. Think of it more like the foundation, the ground principles of why social media marketing is important to succeed in the modern marketing landscape. With each passing year, the Internet keeps growing at an unfathomable rate and sooner or later all businesses will have an online prescence. So make sure that you prepare your business for a future of SMM before all of your competitors beat you to it.  

To demonstrate why email marketing is a potentially beneficial strategy, let’s take a look at the facts. Email has the greatest amount of activity on the internet, even more than search engine activity. The number of active email accounts is expected to grow to over 5 billion by 2018, and studies suggest that the email is the most effective form of communication with regards to maintaining customer retention.

There are also many reasons that email marketing may fail to reach subscribers, these include the use of promotion filters and spam filters and the overwhelming amount of promotional email potential subscribers tend to receive. An effective strategy will aim to overcome these challenges and allow your emails to stand out from the tsunami of untrustworthy messages.

As part of the development of a proactive and effective email marketing, the Beyond the Basics experts will work on:

• Improving targeted personalization of emails
• Creating engaging subject matter
• Forming appropriate sending schedules for optimal reach
• Suggesting special offers
• Mobile viewing optimization
• Utilising social media to gain subscribers
• Identifying and re-engaging inactive subscribers
• Creating and adding visual content
• Administering appropriate Call-To-Action marketing
• Running email tests

The hurdles of email marketing can be difficult to clear, that’s why Beyond the Basics is here to help. The creation of an effective email marketing campaign is a long process, but with a great strategy, scrutinous analysis, and good planning your brand can see advanced results.

To develop a content marketing strategy it is important to consider the stages that a buyer goes through when searching for products and services online. These include awareness, consideration, and the final decision.

Awareness

For a business’s online presence, awareness is a driving force and can be achieved through increasing traffic to your website or promotional content. Regular blog posts with effective search engine optimization (SEO) keywords are perfect for increasing your online traffic. Infographics and short promotional videos are also great because they are very shareable on social media and video hosting sites such as Youtube.

Consideration

Once you have gotten the attention of your potential client, they begin to weigh their options and consider the benefits of using your product or service. More comprehensive and detailed content is required to go deeper into the advantages of going with your business. For this, research reports, webinars, and e-books are great examples of more in-depth content that should fit into this stage of your content marketing strategy.

Decision

At this stage, the buyer has all the information needed to make a decision about your business, but it’s important to go that extra mile and nudge them in the right direction. A well-worded, reliable testimonial or a detailed case study can influence the buyer’s decision positively.

At Digital Marketing Consulting they make your business ”their business’. As a client of Desired Results your business immediately becomes their priority. It now becomes their mandate to use the vast number of electronic media forms to scale up your business.

They have the expertise and experience to bring any sized business to a whole new level of business success. Theyachieve this by developing a digital marketing strategy that is personalized for your Company.

The power of digital marketing has to be recognized which it often isn’t by Companies who are not familiar with its capabilities. Desired Result’s knowledge of this innovative form of marketing allows them to build strategies for your Company through the many different channels where a Company needs the proper exposure.

What lends to the success of digital marketing is having a thorough knowledge of the applicable target markets. Desired Result’s experience in this industry has allowed them to build an expertise in this area that is second to none in getting the desired results. These results consist of marked improvement in your website performance and recognition in the social media platforms, along with many other things.

Digital marketing strategies include knowing how to reach your target market and using the right tools.

The data that Desired Results is able to collect through their marketing services allows you as the business owner to make additional marketing decision and can help you forecast your efforts in the future.

Any type of marketing is time consuming and digital marketing requires a dedicated and ongoing commitment. As a business owner you have many responsibilities. By placing your digital marketing needs in the hands of Desired Results they can take the burden of your marketing tasks off of you so you can concentrate on other important areas of your business.

From Sole Traders to International Conglomerates

Our clients range from small independent traders who are looking to leverage the power of the Internet to compete on a level playing field with global giants, all the way up to the global giants themselves, who are normally more concerned with brand and reputation management. Whatever your particular needs happen to be, you can rest assured they will be satisfied in full by the team of experts at Smart SEO. We pride ourselves on providing a level of customer service unparalleled in the industry.

• Reliable Communication – Companies that hire Smart SEO to manage their digital marketing strategies, enjoy a profitable business partnership based on clear and regular communication. We ensure that all of our clients are kept up to date with the status of their digital marketing campaigns at all times.
• Tangible Results – Our clients are the kind of people who demand tangible results from their online marketing activities and that is exactly what they get when dealing with us.

Working with such a broad range of companies, it is not possible for us to define what a typical client of Smart SEO is like, save to say that they are all completely satisfied with the service they receive from our team of digital marketing specialists.

New Horizons believes in keeping the client informed through every stage of each and every digital marketing campaign that is being implemented for their Company. The marketing experts here design personalized business marketing campaigns based on the clients wants and needs. The desired results are clearly outlined and the clients know what to expect. As a result of this type of approach many of the New Horizons Digital Marketing clients have submitted testimonials such as…

Customer XXX

Our Company was very fortunate to have found New Horizons Digital Marketing. We thought we had a great website, which we did, but it was not in its best form for digital marketing campaigns. New Horizons was able to make the necessary changes and launch a very successful PPC advertising campaign for us.

Customer XXX

When New Horizons took over our marketing campaign we were able to immediately see where we have been making mistakes which they immediately corrected. They then did an analysis of our business and started new digital marketing campaigns that went well beyond the results that we expected.

Customer XXX

As a new business owner I was overwhelmed with the responsibilities I had to operate the Company. I was aware that I needed to implement some marketing strategies but I just didn’t have the time. New Horizons stepped in and took total control of this task for my business and did an amazing job. They kept me totally informed but took on the entire responsibility of planning, implementing and maintaining the digital marketing campaign that helped to grow my business.